Can Your Business Benefit From Facebook Marketing?

Most people in modern Western societies have used Facebook for entertainment, personal or business purposes. It’s hard to argue that Facebook can’t or won’t enhance your business or service. Become acquainted with Facebook marketing and use it to your advantage by reading the tips in this article and creating a page today!

When you want more people to Like your page.

Offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that’s important. Try it out for a while and then cancel it if it does not seem to be working.

Try using a call-to-action graphic to convert visitors to your page into followers of your page.

This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.

Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to feel like you are spamming them.

Make listening your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based on the conversation. The better listener you are on Facebook, the more fans that you’ll make.

Do not try to use your personal Facebook page to attract fans.

This is not a good idea because personal users have friend limits that business users don’t. You don’t want someone to try to join your page only to be told that you have reached your limit. They probably won’t come back to try another time.

Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.

Respond to any comments you get. Do not neglect the messages directly on your page or your inbox. Although this will require hard work and dedication, you will be rewarded with loyal customers.

Make your links more noticeable by adding an image.

Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.

Keep your profile updated.

If there are any changes in your business, change your profile page to reflect them. That can be helpful to your customers, who want to know about your offerings. Changing the look of your page can also keep it looking fresh.

Always maintain a positive attitude on your facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a positive spin on it.

If you have a Facebook page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing tool to the best of your ability. Remember the tips in this article and apply them as soon as you can!