Let’s say you are looking to try some new types of marketing, and someone tells you about article marketing. By employing effective research techniques and a concentrated amount of effort, article marketing could increase your web visibility in a substantial way.
Research can determine the type of ads your readers will have the most interest in reading. Change ads every now and then and experiment with different versions and styles. It takes time to learn what will work best, but it will be worth it later.
Avoid publishing one article under multiple URLs on your site. This can diminish your site’s value quickly because Google often looks at the quality and number of links when deciding where a page will be ranked. Referencing a piece with several tags is fine as long as they all end up pointing to the same URL.
Many people decide to write the copy for their affiliate marking articles themselves, hoping that they will be effective at driving traffic or selling products. Writing does take talent. You might understand and practice grammar and perfect punctuation. You may even notice alliteration when you see it. However, writing is more than just forming strings of words into sentences; it requires a practiced mind that can craft words into something that will draw in the attention of the reader. This is a form of art, not just academic knowledge.
Learn to write articles quickly. When you write your first draft, just type your thoughts as quickly as you can. Don’t worry about your spelling or grammar too much on your first draft. Run a spell check and read your article through, making changes as needed. With practice, you can turn out good, short articles in 20 minutes or so.
Do your homework on the rules of the article directory. Each directory website will have its own set of standards and guidelines which you must adhere to.
Once your article is written, you must proofread it before publishing or submitting it. Modern word processing programs come with spell-checkers and grammar-checkers galore. Do not rely on these sub-programs; they are idiots. There is no automated substitute for a careful review by the author. Even if your proofreading uncovers no mistakes, it will most likely bring something to your attention that you can (and should!) improve.
When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don’t get so caught up in your keywords, because they won’t do any good if you don’t have a headline that doesn’t grab anybody’s attention.
Article marketing can bring you a better reputation and relationship with your clients, as well as bring more traffic to your website. All you need to employ article marketing successfully is a little education on the subject, and this article is a great place to start learning.