With regards to social media marketing, there is no greater tool to use than Facebook. Facebook marketing is by far the best method to reach as many people as possible and make your business grow. The article below will teach you all you need to know about Facebook marketing.
Use a giveaway in order to drum up attention and interest on Facebook. Offer entries in return for liking your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Companies that only have rare contact with customers may not need Facebook pages. Your customers will want to read your posts everyday on Facebook. Use Facebook advertisements as an alternative in such cases.
Respond to everything that is posted on your wall. If someone reaches out to you, they deserve to be acknowledged. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
A good way to convert visitors to your page into followers is to hide content from non-fans. Casual visitors will turn into followers in order to gain access to the fans-only content. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.
Having read the article above, you should now have a better understanding as to how Facebook marketing works. Use the advice detailed earlier as you take steps to expand your business and reach more people than ever before. Remember to refer back to this article periodically to refresh everything you have just learned.