Facebook is not only for socializing with your friends and family. There are many different opportunities to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to market what you have to offer and grow your customer base.
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Make good use of Facebook Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
You can build value for your Facebook campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Be selective when it comes to posting updates. If your updates have no value, your subscribers will lose interest fast. Give them information they want, like how-tos or humorous posts. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Facebook is not only for socializing with those who are close to you. You can also use Facebook to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.