Google Slap- The Truth

On a basic level anyone can set up and manage an Adwords campaign. But what about the famous Google Slap? Yes, at some point most people have heard about it and no doubt it has happened to some people. But with others who have heard of it but not experienced it, will be asking what it is.

So what is the Google Slap in a nutshell?

With Pay Per Click Advertising on Google it has become abundantly clear that people use Adwords to deliver sites about making money and other unrelated things that were associated with keywords. As Google wanted to introduce accurate and relevant results, they started to introduce terms, conditions, tools and some guidelines that advertisers had to follow to ensure quality results. In the end this became known as the ‘Google Slap’ (unofficially of course).

It started to get rid of all those advertisers that were taking advantage of the system and used scrupulous methods that were considered black-hat.

What does it mean for the average person?

If you do not research properly and just slap an advertising campaign together that appears sloppy and unprofessional then you will get hit by high prices and higher minimum bids.

Well now that you know what the Google Slap is, how do you avoid it?

By producing quality adverts that follow Google’s guidelines exactly. If you try to use keywords to get around Google then you will end up spending a lot more than you anticipated.

Despite what you may think, the Google Slap isn’t Google’s way of getting back at you. Remember, Google needs to return results that are relevant to people searching in the search engines. If the wrong information gets returned then Google won’t be at the fore front of pay per click advertising anymore and then people won’t make as much money or get as many visitors to their sites. The more accurate Google is with their results, the better it will be for the advertiser in the long run, so keep that in mind.