You might have heard from others that Facebook marketing is able to boost your business. There is no need to worry if you are unsure of what that entails. Here you’ll discover excellent Facebook marketing tips to help you build a campaign that’ll help you succeed.
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Try very hard to make your Facebook page more unique and memorable than others. Put up neat visuals or add some color. Most users on Facebook are visual.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
Use custom tabs to make your Facebook page more efficient. This organizes your information and keeps your site professional. When you run a contest, put it on its own tab, for instance.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn’t working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
This article should have given you the best way to market using Facebook. Sign into your Facebook account today and start using the tips you just read. The quicker you do it, the more likely you can achieve fast results. Start now.