You had dreams of running a business, and now you that you have your dream, you want to protect it right? Your business has a face to it, an image so to speak, and you must protect the face of your business. Simply put, you need a good business reputation in order for customers to continue doing business with you.
Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.
You can monitor your business reputation by doing online searches for your business. This can give you an idea of what people see when they search for you. Make sure you pay special attention to both the web results and image results. The images will show you what graphics are tied to your company online.
Try searching for your company online like your customers would. It is possible that doing searches on your computer may yield very different results than your potential customers. This may be due to your personalization options. Try turning off these options to get a better idea of your search engine results.
Make sure that you are current with the products you offer. This ensures the information you supply to your customers is up to date. Check the web to see what the latest trends are each day.
Social media accounts should be professionally managed. These pages represent who you are, so it is important that no one is given a chance to see them in a negative light. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.
If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future.
Keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not very great with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.
Blogs are wonderful ways to bolster your online presence and increase your company’s reputation. Feature guest bloggers in your industry, offer tips on how to use your products and other information that will help your customers. One of the best strategies is to feature other businesses that compliment your products and services.
Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.
Social media can be a friend or enemy of your business. You need to learn how to use it to your advantage. Create your own pages on sites like Facebook and Twitter. Address the concerns of customers calmly and do what you can to make them happy. This will benefit your business immensely.
When you have a business, it is very important that you establish a process to handle reviews that are negative. Always respond to negative reviews properly and quickly; otherwise, your silence can come across as indifference. Also, it is just as important to acknowledge any positive reviews with appreciation and reinforcement.
Respond as quickly to complaints and concerns as possible. The sooner you fix a problem, the lesser of a problem it becomes. If you wait until a customer has complained across the Internet, it may be too late. Show your customers how much you care to keep them coming back.
Everybody makes mistakes, even large corporations. When your business makes a mistake, it is important that you apologize for it to your customers as soon as you can. Describe how your company will make amends. When you are forthcoming about mistakes, you can still protect your reputation because customers will appreciate your honesty.
You remember the saying fool me once….? Well, customers are going to take that approach with you if you are not doing good business. You might get an initial purchase, but are you actually going to retain and grow customers if you don’t use the reputation management tips you learned about here?