One of the best things about article marketing is that it can cost you absolutely no money. This means you will have to work entirely for yourself; however, that can be extremely beneficial. You write, backlink and market yourself, according to your exact specifications. Try different resources and set aside a certain amount each day to campaign for yourself.
Article marketing is an important component of any successful internet marketing campaign. When you submit articles to free article directories, you can include a link to your website in the author resource box at the bottom of the article. This not only drives new customers to your website, but it also boosts your search engine rankings by increasing the number of backlinks to your site.
Keep your content easily accessible no matter how long ago that it was written. Include trackbacks in your current articles to related items from years ago. This will help you both in search rankings and in click throughs. If you can get someone interested enough to keep clicking through to different pages on your site, you’re on your way to having a repeat visitor.
Consider running your articles in a blog format and not pitching a product in every article. People will read quality articles, but they will tire of constant marketing. If you place your call to action, in every fourth or fifth article, it can drive more conversions than if you are beating the marketing drum in every post.
Although it may sound risky, one good way to market your business on the internet is by contradicting the masses. Stir up some controversy by denouncing a popular brand. Criticize someone famous and, preferably, well-liked. Take a dig at a trendy website. Before long, everyone whose feathers you ruffled will be linking to your site and discussing it on blogs and forums nationwide.
The articles employed in article marketing should be written in a style suitable for online reading, which means keeping paragraphs short. The online reader’s eye tends to get lost in long, chunky paragraphs, so the ideal online article is broken up into short, punchy paragraphs that are easy to grasp and understand.
In conclusion, article marketing can be 100% free, if you go about it the right way. You cannot outsource your articles, backlinking or article submissions and you must use completely free directories. It is easy to work for yourself and will probably be worth it in the long run. Enjoy your financial freedom!